Array of paper towel products

ABSTRACT

An array of paper towel products, especially paper towel products, associated with non-indicia textual indicia that are psychologically matched to intensive properties of the paper towel products; processes for making such an array of paper towel products are provided, and marketing articles associated with displaying and/or advertising an array of paper towel products.

FIELD OF THE INVENTION

The present invention relates to an array of paper towel productsassociated with non-textual indicia that are psychologically matched tointensive properties of the paper towel products; processes for makingsuch an array of paper towel products, and marketing articles associatedwith displaying and/or advertising an array of paper towel products.

BACKGROUND OF THE INVENTION

In the past, consumers of paper towel products have had the opportunityto purchase paper towel products that exhibit similar common intensiveproperty values but have differed in physical form and/or additivescontained within such paper towel products. For example, paper towelproducts are currently offered in physical forms that vary by number ofplies, most often one-ply or two-ply. For example, Bounty® brand papertowel products currently are marketed in two-ply and one-ply physicalforms. The two-ply physical form is marketed under the name Bounty®. TheBounty® paper towel product is housed within a package comprising thecolor green. The one-ply physical form is marketed under the nameBounty® Basic. The Bounty® Basic paper towel product is housed within apackage comprising the color orange.

It is believed that different consumers, especially consumers of papertowel products, desire different common intensive property values in thepaper towel products that they may select from for purchase andsubsequent use. However, conventional product and marketing strategiesutilized by producers of these products fail to satisfy the consumers'desires.

Furthermore, it is believed that the longer it takes for a consumer toidentify a product on the store shelf, the less likely they will be toselect and evaluate their intended product for subsequent purchase whilein the store. This delay time in identifying the appropriate product onthe store shelf can affect both initial purchase or repurchase intent ofa particular product, even if the consumer has used and liked theperformance of the product in the past.

Accordingly, there is a need for an array of paper towel productsassociated with non-textual indicia that are psychologically matched tointensive properties of the paper towel products, which may simplifyand/or expedite a paper towel product consumer's identification and/orselection process of paper towel products on a store shelf and thus,reduce consumer confusion, shopping and/or overall dissatisfaction withthe shopping process, processes for making such an array, and marketingarticles associated with displaying or advertising such an array.

SUMMARY OF THE INVENTION

The present invention fulfills the need described above by providing anarray of paper towel products associated with non-textual indicia thatare psychologically matched to intensive properties of the paper towelproducts; and processes for making such an array of paper towelproducts, and marketing articles associated with displaying and/oradvertising such an array.

In one example of the present invention, an array of paper towelproducts comprising a first paper towel product housed within a firstpaper towel product package and a second paper towel product housedwithin a second paper towel product package, wherein the first andsecond paper towel products exhibit a different value for a commonintensive property; wherein the relative value of the common intensiveproperty of the first paper towel product compared to the second papertowel product is intuitively communicated to a consumer of paper towelproducts by psychologically matched non-textual indicia on the first andsecond packages, is provided.

In another example of the present invention, an array of paper towelproducts comprising a first paper towel product and a second paper towelproduct, wherein the first and second paper towel products exhibit adifferent value for a common intensive property, wherein the first papertowel product is housed within a first package comprising a first colorand the second paper towel product is housed within a second packagecomprising a second color; wherein the relative value of the commonintensive property of the first paper towel product compared to thesecond paper towel product is intuitively communicated to a consumer ofpaper towel products by psychologically matched colors on the first andsecond packages, and wherein the first color and the second color differfrom each other by a Color Space Total Difference (ΔE) of greater thanabout 30, is provided.

In even another example of the present invention, a process for makingan array of paper towel products, the process comprising the steps of:

a. producing a first paper towel product exhibiting a first value of acommon intensive property;

b. producing a second paper towel product exhibiting a second valuedifferent from the first value of the common intensive property; and

c. packaging the first and second paper towel products in packagescomprising psychologically matched non-textual indicia that intuitivelycommunicate to a consumer the relative value of the common intensiveproperty of the first paper towel product compared to the second papertowel product, is provided.

In even another example of the present invention, a process for makingan array of paper towel products, the process comprising the steps of:

a. producing a first paper towel product exhibiting a first value ofsoftness;

b. producing a second paper towel product exhibiting a second value ofsoftness different from the first value of softness; and

c. packaging the first and second paper towel products in packagescomprising psychologically matched non-textual indicia that intuitivelycommunicate to a consumer the relative value of the first paper towelproduct compared to the second paper towel product, is provided.

In even another example of the present invention, a process for makingan array of paper towel products, the process comprising the steps of:

a. producing a first paper towel product;

b. producing a second paper towel product different from the first papertowel product; and

c. packaging the first and second paper towel products in packages, eachpackage comprising a color that differs from a color on the otherpackage by a Color Space Total Difference (ΔE) of greater than about 30,wherein the colors are psychologically matched to intuitivelycommunicate to a consumer a relative value of an intensive property ofthe first paper towel product compared to the second paper towelproduct, is provided.

In still yet another example of the present invention, an array of papertowel products comprising:

a. a first paper towel product housed within a first package; and

b. a second paper towel product housed within a second package;

wherein the first paper towel product exhibits a dominant first commonintensive property and the second paper towel product exhibits adominant second common intensive property different from the firstcommon intensive property;

wherein the first package comprises a first non-textual indiciapsychologically matched to the first common intensive property and thesecond package comprises a second non-textual indicia different from thefirst non-textual indicia psychologically matched to the second commonintensive property.

In yet another example of the present invention, a marketing articleassociated with an array of paper towel products, the marketing articlecomprises a non-textual indicia that is psychologically matched to anintensive property of one of the paper towel products within the array,is provided.

In even yet another example of the present invention, a marketingarticle for use in marketing two or more paper towel products within anarray of paper towel products, the marketing article comprising a firstcolor and a second color different from the first color, is provided.

Accordingly, the present invention provides an array of paper towelproducts and processes for making such arrays of paper towel products.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic illustration of a paper towel product according tothe present invention;

FIG. 2 is a schematic illustration of another paper towel productaccording to the present invention;

FIG. 3 is a schematic illustration of an array of paper towel productsaccording to the present invention;

FIG. 4 is an illustration of the Commission Internationale del'Eclairage L*a*b* color space (CIELab).

DETAILED DESCRIPTION OF THE INVENTION Definitions

“Fiber” as used herein means an elongate particulate having an apparentlength greatly exceeding its apparent diameter, i.e. a length todiameter ratio of at least about 10. Fibers having a non-circularcross-section are common; the “diameter” in this case may be consideredto be the diameter of a circle having cross-sectional area equal to thecross-sectional area of the fiber. More specifically, as used herein,“fiber” refers to fibrous structure-making fibers. The present inventioncontemplates the use of a variety of fibrous structure-making fibers,such as, for example, natural fibers, including wood fibers, orsynthetic fibers made from natural polymers and/or synthetic fibers, orany other suitable fibers, and any combination thereof.

“Fibrous structure” as used herein means a structure (web) thatcomprises one or more fibers. Nonlimiting examples of processes formaking fibrous structures include known wet-laid fibrous structuremaking processes, air-laid fibrous structure making processes,meltblowing fibrous structure making processes, co-forming fibrousstructure making processes, and spunbond fibrous structure makingprocesses. Such processes typically include steps of preparing a fibercomposition, oftentimes referred to as a fiber slurry in wet-laidprocesses, either wet or dry, and then depositing a plurality of fibersonto a forming wire or belt such that an embryonic fibrous structure isformed, drying and/or bonding the fibers together such that a fibrousstructure is formed, and/or further processing the fibrous structuresuch that a finished fibrous structure is formed. The fibrous structuremay be a through-air-dried fibrous structure and/or conventionally driedfibrous structure. The fibrous structure may be creped or uncreped. Thefibrous structure may exhibit differential density regions or may besubstantially uniform in density. The fibrous structure may be patterndensified, conventionally felt-presses and/or high-bulk, uncompacted.The fibrous structures may be homogenous or multilayered inconstruction.

After and/or concurrently with the forming of the fibrous structure, thefibrous structure may be subjected to physical transformation operationssuch as embossing, calendering, selfing, printing, folding, softening,ring-rolling, applying additives, such as latex, lotion and softeningagents, combining with one or more other plies of fibrous structures,and the like to produce a finished fibrous structure that forms and/oris incorporated into a sanitary tissue product, such as a paper towelproduct.

“Sanitary tissue product” as used herein means a wiping implement forpost-urinary and/or post-bowel movement cleaning (toilet tissue), forotorhinolaryngological discharges (facial tissue) and/ormulti-functional absorbent and cleaning uses (absorbent towels such aspaper towels and/or wipes).

The sanitary tissue products of the present invention may comprise oneor more fibrous structures and/or finished fibrous structures.

The sanitary tissue products of the present invention may exhibit abasis weight between about 10 g/m² to about 120 g/m² and/or from about15 g/m² to about 110 g/m² and/or from about 20 g/m² to about 100 g/m²and/or from about 30 to 90 g/m². In addition, the sanitary tissueproduct of the present invention may exhibit a basis weight betweenabout 40 g/m² to about 120 g/m² and/or from about 50 g/m² to about 110g/m² and/or from about 55 g/m² to about 105 g/m² and/or from about 60 to100 g/m².

The sanitary tissue products of the present invention may exhibit atotal dry tensile strength of greater than about 59 g/cm (150 g/in)and/or from about 78 g/cm (200 g/in) to about 394 g/cm (1000 g/in)and/or from about 98 g/cm (250 g/in) to about 335 g/cm (850 g/in). Inaddition, the sanitary tissue product of the present invention mayexhibit a total dry tensile strength of greater than about 196 g/cm (500g/in) and/or from about 196 g/cm (500 g/in) to about 394 g/cm (1000g/in) and/or from about 216 g/cm (550 g/in) to about 335 g/cm (850 g/in)and/or from about 236 g/cm (600 g/in) to about 315 g/cm (800 g/in). Inone example, the sanitary tissue product exhibits a total dry tensilestrength of less than about 394 g/cm (1000 g/in) and/or less than about335 g/cm (850 g/in).

In another example, the sanitary tissue products of the presentinvention may exhibit a total dry tensile strength of greater than about196 g/cm (500 g/in) and/or greater than about 236 g/cm (600 g/in) and/orgreater than about 276 g/cm (700 g/in) and/or greater than about 315g/cm (800 g/in) and/or greater than about 354 g/cm (900 g/in) and/orgreater than about 394 g/cm (1000 g/in) and/or from about 315 g/cm (800g/in) to about 1968 g/cm (5000 g/in) and/or from about 354 g/cm (900g/in) to about 1181 g/cm (3000 g/in) and/or from about 354 g/cm (900g/in) to about 984 g/cm (2500 g/in) and/or from about 394 g/cm (1000g/in) to about 787 g/cm (2000 g/in).

The sanitary tissue products of the present invention may exhibit aninitial total wet tensile strength of less than about 78 g/cm (200 g/in)and/or less than about 59 g/cm (150 g/in) and/or less than about 39 g/cm(100 g/in) and/or less than about 29 g/cm (75 g/in).

The sanitary tissue products of the present invention may exhibit aninitial total wet tensile strength of greater than about 118 g/cm (300g/in) and/or greater than about 157 g/cm (400 g/in) and/or greater thanabout 196 g/cm (500 g/in) and/or greater than about 236 g/cm (600 g/in)and/or greater than about 276 g/cm (700 g/in) and/or greater than about315 g/cm (800 g/in) and/or greater than about 354 g/cm (900 g/in) and/orgreater than about 394 g/cm (1000 g/in) and/or from about 118 g/cm (300g/in) to about 1968 g/cm (5000 g/in) and/or from about 157 g/cm (400g/in) to about 1181 g/cm (3000 g/in) and/or from about 196 g/cm (500g/in) to about 984 g/cm (2500 g/in) and/or from about 196 g/cm (500g/in) to about 787 g/cm (2000 g/in) and/or from about 196 g/cm (500g/in) to about 591 g/cm (1500 g/in).

The sanitary tissue products of the present invention may exhibit adensity of less than about 0.60 g/cm³ and/or less than about 0.30 g/cm³and/or less than about 0.20 g/cm³ and/or less than about 0.10 g/cm³and/or less than about 0.07 g/cm³ and/or less than about 0.05 g/cm³and/or from about 0.01 g/cm³ to about 0.20 g/cm³ and/or from about 0.02g/cm³ to about 0.10 g/cm³.

The sanitary tissue products of the present invention may exhibit ahorizontal full sheet (“HFS”) absorbency as determined by the AbsorbencyTest Method described herein of greater than about 3 g/g and/or greaterthan about 4 g/g and/or greater than about 5 g/g and/or greater thanabout 6 g/g and/or greater than about 8 g/g and/or less than about 50g/g and/or less than about 40 g/g and/or less than about 30 g/g.

The sanitary tissue products of the present invention may be in the formof sanitary tissue product rolls. Such sanitary tissue product rolls maycomprise a plurality of connected, but perforated sheets of fibrousstructure, that are separably dispensable from adjacent sheets. In oneexample, one or more ends of the roll of sanitary tissue product maycomprise an adhesive and/or dry strength agent to mitigate the loss offibers, especially wood pulp fibers from the ends of the roll ofsanitary tissue product.

The sanitary tissue products of the present invention may comprisesadditives such as softening agents, temporary wet strength agents,permanent wet strength agents, bulk softening agents, lotions,silicones, wetting agents, latexes, especially surface-pattern-appliedlatexes, dry strength agents such as carboxymethylcellulose and starch,and other types of additives suitable for inclusion in and/or onsanitary tissue products.

In one example, the sanitary tissue products of the present inventioncomprise paper towels.

“Array of paper towel products” as used herein means a group of papertowel products. In one case, such a group of paper towel productsincludes those paper towel products that reside on the same shelf in aretail store and/or in the same aisle in a retail store.

“Ply” or “plies” as used herein means an individual finished fibrousstructure optionally to be disposed in a substantially contiguous,face-to-face relationship with other plies, forming a multiple ply(“multi-ply”) paper towel product. It is also contemplated that asingle-ply paper towel product can effectively form two “plies” ormultiple “plies”, for example, by being folded on itself.

“Machine Direction” or “MD” as used herein means the direction parallelto the flow of the fibrous structure through the papermaking machineand/or product manufacturing equipment. In one example, onceincorporated into a paper towel product, the MD of the fibrous structuremay be the MD of the paper towel product.

“Cross Machine Direction” or “CD” as used herein means the directionperpendicular to the machine direction in the same plane of the fibrousstructure. In one example, once incorporated into a paper towel product,the CD of the fibrous structure may be the CD of the paper towelproduct.

“Intensive property” as used herein means a property of a fibrousstructure and/or paper towel product, wherein the property is selectedfrom the group consisting of: lint, softness, basis weight, texture,tensile strength, especially total dry tensile strength, absorbency andmixtures thereof.

“Common intensive property” as used herein means an intensive propertythat is present in two or more fibrous structures and/or paper towelproducts.

“Value of a common intensive property” as used herein means a measuredvalue of a common intensive property present in each of two or morefibrous structures and/or paper towel products.

“Dominant common intensive property” as used herein means the greatestof two or more values of a common intensive property. For example, ifone paper towel product exhibits a softness of about 1 psu and anotherpaper towel product exhibits a softness of about 2 psu, then thedominant common intensive property is the 2 psu and the paper towelproduct that exhibits a softness of about 2 psu exhibits the dominantcommon intensive property. In other words, one of the paper towelproducts exhibits greater softness than the other paper towel product.In one example, in order for softness of one paper towel product to be adominant common intensive property compared to softness of another papertowel product, the difference in the psu values of the paper towelproducts has to be greater than about 0.3 psu and/or greater than about0.4 psu and/or greater than about 0.5 psu and/or greater than about 0.75psu and/or greater than about 1 psu.

In another example, if one paper towel product exhibits a softness ofabout 0 psu and another paper towel product exhibits a softness of +0.5psu then the paper towel product that exhibits a softness of about +0.5psu exhibits the dominant common intensive property; namely softness. Inother words, one of the paper towel products is softer than the otherpaper towel product. Relative values between paper towel products, suchas one paper towel product is softer than another paper towel productmay be used to identify the dominant common intensive property inaddition to the absolute values of common intensive properties.

“Relative value of a common intensive property” as used herein means thevalue of a common intensive property of one fibrous structure and/orpaper towel product compared to the value of the common intensiveproperty in another fibrous structure and/or paper towel product. Forexample, the value of a common intensive property of one fibrousstructure and/or paper towel product may be greater or less than thevalue of the common intensive property of another fibrous structureand/or paper towel product.

“Communicated” as used herein means a package, especially a packagecomprising a non-textual indicia, and/or a paper towel product, itself,conveys information to a consumer about a product housed within thepackage. In one example, the information about the product may beconveyed intuitively to a consumer by a non-textual indicia.

“Intuitively communicated” as used herein means a package and/or papertowel product, itself, comprising a non-textual indicia, conveysinformation by the non-textual indicia that a consumer interprets basedon the consumer's previous life experiences and/or knowledge.

“Indicia” as used herein means a identifier and/or indicator and/or hintand/or suggestion, of the nature of a property of something, such as anintensive property of a paper towel product.

“Textual indicia” as used herein means a text indicia, such as a wordand/or phrase that communicates to a consumer a property about the papertowel product it is associated with. In one example, a paper towelproduct is housed in a package comprising a textual indicia; namely, theword “Soft.”

“Brand name” as used herein means a single source identifier, in otherwords, a brand name identifies a product and/or service as exclusivelycoming from a single commercial source (i.e., company). An example of abrand name is Bounty®, which is also a trademark. Brand names arenonlimiting examples of textual indicia. The paper towel products of thepresent invention may be marketed and/or packaged under a common brandname (i.e., the same brand name, such as Bounty®). In addition to thebrand name, a product descriptor may also be associated with the papertowel products, such as “Extra Soft” for example.

“Non-textual indicia” as used herein means a non-text indicia thatcommunicates to a consumer through a consumer's senses. In one example,a non-textual indicia may communicate, even intuitively communicate, toa consumer through sight (visual indicia), through touch (textureindicia) and/or through smell (scent indicia).

Nonlimiting examples of non-textual indicia include colors, textures,patterns, such as emboss patterns and/or emboss pattern images,character representations, action representations, and mixture thereof.

“Psychologically matched” as used herein means that a non-textualindicia on a package housing a paper towel product of the presentinvention and/or on the paper towel product, itself, denotes (i.e.,serves as a symbol for; signifies; represents something) an intensiveproperty of the paper towel product. For example, the color red denotesstrength, the color pink denotes softness and the color green denotesabsorbency. Therefore, a consumer of paper towel products can identifyand/or select a package of paper towel product that exhibits a dominantcommon intensive property of softness, wherein the package comprises anon-textual indicia psychologically matched (such as the color pink) tocommunicate to the consumer that the paper towel products exhibitssoftness as its dominant common intensive property. In one example,about 94% of a group of consumers agreed that pink denotes softness. Thepsychologically matched non-textual indicia aids in mitigating anyconfusion that the consumer may have when trying to identify and/orselect a desired paper towel product among an array of paper towelproducts. The consumer is able to interpret the intuitive communicationfrom the non-textual indicia to be consistent with the actual dominantintensive property of the paper towel product.

“Psychologically different” as used herein means that two or moredifferent non-textual indicia, such as the color pink and the colorgreen, denote different intensive properties. For example, the colorpink may denote softness whereas the color green may denote absorbency,durability and/or reusability. In one example, in order to bepsychologically different, the non-textual indicia cannot denote thesame intensive property. For example, the color purple, which may denotesoftness, and the color pink, which may denote softness, are notpsychologically different for the purposes of the present invention.

As used herein, “basis weight” as used herein is the weight per unitarea of a sample reported in lbs/3000 ft² or g/m². The basis weight ismeasured herein by the basis weight test method described in the TestMethods section herein.

“Dry Tensile Strength” (or simply “Tensile Strength” as used herein) ofa fibrous structure of the present invention and/or a paper towelproduct comprising such fibrous structure is measured according to theTensile Strength Test Method described herein.

“Softness” as used herein means the softness of a fibrous structureaccording to the present invention and/or a paper towel productcomprising such fibrous structure, which is determined according to ahuman panel evaluation wherein the softness of a test product ismeasured versus the softness of a control or standard product. Theresulting number is a relative measure of softness between the twofibrous structures and/or paper towel products. The softness is measuredherein by the Softness Test Method described in the Test Methods sectionherein.

“Absorbency” as used herein means the characteristic of a fibrousstructure according to the present invention and/or a paper towelproduct comprising such fibrous structure, which allows it to take upand retain fluids, particularly water and aqueous solutions andsuspensions. In evaluating the absorbency of paper, not only is theabsolute quantity of fluid a given amount of paper will holdsignificant, but the rate at which the paper will absorb the fluid isalso. Absorbency is measured herein by the Horizontal Full Sheet (HFS)Test Method described in the Test Methods section herein.

“Lint” as used herein means any material that originated from a fibrousstructure according to the present invention and/or paper towel productcomprising such fibrous structure that remains on a surface after whichthe fibrous structure and/or paper towel product has come into contact.The lint value of a fibrous structure and/or paper towel productcomprising such fibrous structure is determined according to the LintTest Method described herein.

As used herein, “texture” as used herein means any pattern present inthe fibrous structure. For example, a pattern may be imparted to thefibrous structure during the fibrous structure-making process, such asduring a through-air-drying step. A pattern may also be imparted to thefibrous structure by embossing the finished fibrous structure during theconverting process and/or by any other suitable process known in theart.

“Color” as used herein, means a visual effect resulting from a humaneye's ability to distinguish the different wavelengths or frequencies oflight. The apparent color of an object depends on the wavelength of thelight that it reflects. While a wide palette of colors can be employedherein, it is preferred to use a member selected from the groupconsisting of orange, purple, lavender, red, green, blue, yellow, andviolet. The method for measuring color is described in the Color TestMethod described herein. In one example, two or more paper towel productpackages within an array of paper towel products may comprise a commoncolor.

Paper Towel Product and Package

A paper towel product according to the present invention may be housedwithin a package comprising a non-textual indicia.

As shown in FIG. 1, in one example, a package 10 for housing a papertowel product (not shown) comprises a non-textual indicia 12 that ispsychologically matched to a paper towel product to be housed in thepackage 10. The non-textual indicia 12 may be on a surface 14 of thepackage 10.

The package 10 may be made from any suitable packaging material 16 knownin the art. Nonlimiting examples include polywrap, polymer films, suchas polyolefin films, polyester films, paper, cardboard, plastic, wood,metal and other suitable packaging materials. In one example, thepackage 10 comprises a polyolefin film. In another example, the package10 comprises a polyester film. In still another example, the package 10comprises cardboard.

In addition to the non-textual indicia 12, the package 10 may furthercomprise a single source identifier 18, such as a trademark, asrepresented by “BRAND” in FIG. 1. The single source identifier 18 may bepositioned entirely or partially within the non-textual indicia 12. Inanother example, the single source identifier 18 may be discrete fromthe non-textual indicia 12.

As shown in FIG. 2, in another example, a package 10 for housing a papertowel product 20 may be made such that a surface 22 of the paper towelproduct 20 housed within the package 10 is visible to a consumer at thepoint of sale and/or in advertising. The paper towel product 20 maycomprise a non-textual indicia 12, for example an emboss pattern, thatis psychologically matched to an intensive property of the paper towelproduct 20.

Array of Paper Towel Products

An array of paper towel products according to the present invention maycomprise two or more paper towel products.

As shown in FIG. 3, in one example, an array of paper towel products 24(displayed on a store shelf 25 for example) housed within differentpackages 26, 28, 30. The first paper towel product housed within thefirst package 26 exhibits a value of a common intensive property that isdifferent from the second paper towel product housed within the secondpackage 28. In one example, the first paper towel product's value of thecommon intensive property is the dominant common intensive property. Therelative value of the common intensive property of the first paper towelproduct compared to the second paper towel product is communicated to aconsumer of paper towel products by non-textual indicia 32, 34. Thenon-textual indicia 32 may be psychologically matched to a dominantcommon intensive property present in the first paper towel product. Thenon-textual indicia 34 may be psychologically matched to a dominantcommon intensive property present in the second paper towel product. Inone example, the non-textual indicia 32 is psychologically differentfrom the non-textual indicia 34.

In addition to the first and second paper towel products within thearray, the array may further comprise a third paper towel product. Thethird paper towel product may exhibit a value of a common intensiveproperty that is the same and/or different from the value of the commonintensive property in the first paper towel product and the second papertowel product. The third paper towel product may be housed within apackage 30 that comprises a non-textual indicia 36. The non-textualindicia 36 may be psychologically matched to an intensive property ofthe third paper towel product. Further, the non-textual indicia 36 maybe psychologically different from one or both non-textual indicia 32,34.

In addition to non-textual indicia, the packages comprising the papertowel products may further comprise textual indicia. Nonlimitingexamples of textual indicia include text, such as brand names, which maybe the same, separate, independent product designations that reinforceand/or support the non-textual indicia present on the packages.

In one example, a package comprising a paper towel product may compriseinformation about at least one or more, and/or two or more differentpaper towel products within the array of paper towel products.

In another example, a package comprising a paper towel product maycomprise information about various roll sizes in which the paper towelproduct within the package is available to the consumer.

In one example, an array of paper towel products in accordance with thepresent invention may comprise a plurality of single- and/or multi-plypaper towel products. The paper towel products may be dry and/or wet.The paper towel products may come in a variety of roll sizes and may bepackaged in different numbers, such as four, six, nine, twenty-four, andthe like. The array of paper towel products may displayed on a shelf ata point of sale, such as within a retail store, in such as way that thedifferent paper towel products within the array are visible to aconsumer during the consumer's purchasing decision process.

The array of paper towel products of the present invention may comprisetwo or more multi-ply paper towel products, such as two or more two-plypaper towel products. The array may comprise at least one single-plypaper towel product. The array may comprise a mixture of single-ply andmulti-ply paper towel products.

The array of paper towel products may comprise two or more paper towelproducts each of which comprises at least one value of a commonintensive property that is different from at least one or more of theothers.

The array of paper towel products may comprise a single-ply paper towelproduct that comprises at least one value of a common intensive propertythat is different from at least one multi-ply paper towel product withinthe array of paper towel products.

The array of paper towel products may comprises a single-ply paper towelproduct that comprises at least one value of a common intensive propertythat is different from the two or more multi-ply paper towel productswithin the array of paper towel products.

The array of paper towel products may comprise two or more single-plypaper towel products each of which comprises at least one value of acommon intensive property that is different from at least one or more ofthe others.

Two or more paper towel products within an array of paper towel productsmay differ in price, for example differ in retail price to a consumer.

In addition to the paper towel product packages comprising non-textualindicia, marketing articles such as in-store ads, in-store flyers, printads, periodical ads, billboards, end-of-aisle displays, pallet wrappers,secondary packaging, corrugated boxes, floor ads, window stick-on ads,shelf talkers, internet sites, etc. associated with the paper towelproducts may also comprise non-textual indicia. The non-textual indiciaon the marketing articles may be psychologically matched to intensiveproperties within the paper towel products that the marketing articlesare associated with. Further, the non-textual indicia on the marketingarticles may be psychologically different. In one example, a marketingarticle, such as a billboard, comprises two non-textual indicia that arepsychologically different and are psychologically matched to twodifferent common intensive properties within two different paper towelproducts.

In one example, two or more paper towel products within an array ofpaper towel products according to the present invention exhibit adifference of at least about 50 g/cm and/or at least about 75 g/cmand/or at least about 100 g/cm and/or at least about 150 g/cm and/or atleast about 200 g/cm.

Process for Displaying an Array of Paper Towel Products

The array of paper towel products in accordance with the presentinvention may be displayed by any suitable process and any suitablelocation, such as a retail store, for a consumer's viewing,identification, selection and/or purchasing.

Intuitive Communication

Nonlimiting examples of non-textual, intuitive communication methodsinclude: hand gestures and movements; stick figures or other animatedcharacters demonstrating action; traffic sign shapes, lights, andarrows, body postures, facial expressions, eye movement, use ofpatterns, lines, curves, colors, etc. The human brain interprets thesemodes of non-textual, intuitive communication based on priorexperiences, instinct, emotions and/or feelings that are generatedwithin the human brain when it is exposed to these forms of non-textual,intuitive communication. Psychologists have spent many years developingan understanding of how the human brain interprets these modes ofcommunication and how they support, speed-up and/or redefineinterpretation of verbal and/or written communication. In the presentinvention, several modes of non-textual, intuitive communication may beused to speed up consumers' interpretation of written communication on apackage, thereby reducing the time necessary for consumers to identify,evaluate, and select for purchase an intended paper towel product withinan array of paper towel products.

Non-Textual, Intuitive Color Communication

One example of a non-textual, intuitive communication method fordelineating intensive properties of a paper towel product includesassociating the paper towel product and/or package within which thepaper towel product is housed with a prominent color that consumersassociate with a particular mood, feeling, or state of mind (i.e., acolor that is psychologically matched to an intensive property). Thiscolor can be displayed behind and around any text communication on thepackage, such as text indicating the common intensive property, or canbe separately displayed on a surface of the package as a banner, swoosh,stripes, quilted fabrics, clouds, squares, circles, or other nonlimitingtwo-dimensional geometric or graphic shapes, and combinations thereof.

Nonlimiting examples of packages suitable for use with the paper towelproducts of the present invention are commercially available fromCello-Foil Products, Inc. and Superpac. In one example, non-textualindicia, such as colors, are applied to and/or made a part of film thatforms the package by any suitable application process known in the art.

Table 1 lists appropriate colors, moods, and nonlimiting intensiveproperties that can be intuitively communicated via the appropriate useof these colors and psychologically matched to those colors.

TABLE 1 Psychologically Matched Color Color Meaning Examples IntensiveProperty Black Lifeless, danger, death Strength Grey Dirty, coldStrength, basis weight, lint Blue Calm, cool, relaxed Soft, lint PinkCalm, warm, relaxed Soft Purple Lush, rich, royal Soft Green Natural,life, youth, vigor Absorbent, durable, reusable Red Bold, DominatingStrong Orange Bright, Warm, Reassuring Strong, absorbency, basis Simple,Balanced weight, ply Yellow Alert, Warm, Simple, Strong, absorbency,basis Balanced weight, ply White Purity, Clean Absorbency, strong

Color Evaluation

Referring to FIG. 4, a color's identification is determined according tothe Commission Internationale de l'Eclairage L*a*b* color space(hereinafter “CIELab”). CIELab is a mathematical tristimulus color scalebased on the CIE 1976 standard. CIELab allows colors to be describedquantitatively and with precision. As presented in FIG. 4, CIELab allowsa color to be plotted in a three-dimensional space analogous to theCartesian xyz space. CIELab has the colors green to red on what istraditionally the x-axis in Cartesian xyz space. CIELab identifies thisaxis as the a-axis. A negative a* value represents green and a positivea* value represents red. CIELab has the colors blue to yellow on what istraditionally the y-axis in Cartesian xyz space. CIELab identifies thisaxis as the b-axis. Negative b* values represent blue and positive b*values represent yellow. CIELab has lightness on what is traditionallythe z-axis in Cartesian xyz space. CIELab identifies this axis as theL-axis. The L*-axis ranges in value from 100, which is white, to 0,which is black. An L* value of 50 represents a mid-tone gray (providedthat a* and b* are 0). Any color may be plotted in CIELab according tothe three values (L*, a*, b*).

The three dimensional CIELab allows the three color components ofchroma, hue, and lightness to be calculated. Within the two-dimensionalspace formed from the a-axis and b-axis, the components of hue andchroma can be determined. Chroma is the relative saturation of theperceived color and is determined by the distance from the origin asmeasured in the a*b* plane. Chroma, for a particular (a*, b*) set iscalculated according to Formula 1 as follows:

C*=(a* ² +b* ²)^(1/2)  Formula 1

For example, a color with a*b* values of (10,0) would exhibit a lesserchroma than a color with a*b* values of (20,0). The latter color wouldbe perceived qualitatively as being more red than the former. Hue is therelative red, yellow, green, and blue in a particular color. A ray canbe created from the origin to any color within the two-dimensional a*b*space. Hue is the angle measured from 0° (the positive a* axis) to thecreated ray. Hue can be any value of between 0° to 360°. Lightness isdetermined from the L* value with higher values being more white andlower values being more black.

The testing and comparison of externally visible surfaces occurs betweendiscrete elements of the package surface. A permissible comparison wouldbe, for example, between the externally visible surface of thenon-textual indicia intuitively communicating the intensive property andanother element on the package surface, or if a significant portion ofthe package is transparent, of the product itself. Externally visiblesurfaces are tested for reflective color utilizing the method formeasuring color as described in the Color Test Method described herein.

Color matching or comparisons of two or more elements comprising anexternally visible surface, wherein each externally visible surfacecomprises a color, can be determined by color space volume, total colordifference, and/or hue difference.

i. Color Space Volume

One embodiment of the present invention is color matching of two or moreexternally visible surfaces of differing elements such that the colorsoccupy a defined CELab color space volume. In other words, the colorspace volume represents how matchable one or more colors are to oneanother. The match is defined by the boundary surface and depends on theposition of the color in the color space. Characterizing color matchingwithin a volume is desirable such that the volume accounts for andconsiders all three dimensions within CELab. While not being limited tothe theory, such a three-dimensional measurement is believed to morefully characterize the difference in two colors. The CIELab color spacevolume (V), for a first color (L*₁, a₁, b*₁) and a second color (L*₂,a*₂, b*₂), is calculated according to Formula 2 as follows:

V=4/3*π*[L* ₁ −L* ₂)/2*(a* ₁ −a* ₂)/2*(b* ₁ −b* ₂)/2]  Formula 2

The CIELab color space volume results in a solid substantiallyellipsoidal in shape; however, if ΔL* (essentially L*₁−L*₂), Δa*(essentially a*₁−a*₂), and Δb* (essentially b*₁−b*₂) are equal, thesolid will be spherical. As used herein, a “solid” refers to themathematical concept of a three-dimensional figure having length,breadth, and height (or depth). An ellipsoidal volume is preferred tocalculate volume because an ellipsoid generally requires the dimensionaldifferences of ΔL*, Δa*, and Δb* to be relatively more uniform thanother solids. Furthermore, it is believed that ellipsoidal volumes aremore visually acceptable (i.e., less detectable color mismatch by humanperception) than spherical volumes.

In one example, the non-textual indicia is a color pink described by anL*a*b* color of 64.8, 54.9, and −4.4 and a Color Space Volume (V) ofless than about 6,500 and/or less than about 6,000 and/or less thanabout 5,000 and/or less than about 4,000 and/or less than about 3,500and/or less than about 3,000 and/or less than about 2,500 and/or lessthan about 1,000.

In one example, the non-textual indicia is a color green described by anL*a*b* color of 61.7, −38.3, and 34.2 and a Color Space Volume (V) ofless than about 15,000 and/or less than about 10,000 and/or less thanabout 5,000 and/or less than about 1,000.

In one example, the non-textual indicia is a color orange described byan L*a*b* color of 79, 20, and 77 and a Color Space Volume (V) of lessthan about 10,000 and/or less than about 5,000 and/or less than about2,500 and/or less than about 2,000 and/or less than about 1,500.

In one example, the non-textual indicia is a color yellow described byan L*a*b* color of 80.5, 14.7, and 78.4 and a Color Space Volume (V) ofless than about 21,000 and/or less than about 18,000 and/or less thanabout 15,000 and/or less than about 10,000 and/or less than about 5,000and/or less than about 2,500 and/or less than about 2,000 and/or lessthan about 1,500.

In one example, the non-textual indicia is a color purple described byan L*a*b* color of 35, 29.3, and −28.8 and a Color Space Volume (V) ofless than about 10,000 and/or less than about 5,000 and/or less thanabout 2,500 and/or less than about 2,000 and/or less than about 1,500.

In one example of an array of paper towel products, a first packagecomprises a color described by an L*a*b* color of 64.8, 54.9, and −4.4and a Color Space Volume (V) of less than about 6,500 and a secondpackage comprises a color described by an L*a*b* color of 61.7, −38.3,and 34.2 and a Color Space Volume (V) of less than about 15,000.

The non-textual indicia color is analyzed according to the Color TestMethod described herein.

It should be recognized that the colors of more than two non-textualindicia may occupy the aforementioned CIELab color space volumes. Incalculating the color space volume for more than two non-textual indiciacolors, volume is calculated using the maximum and minimum L*, a*, andb* from a set of non-textual indicia colors. A given set of non-textualindicia colors will yield a set of L*, a*, and b* values. A maximumcolor value is selected by taking the maximum L*, the maximum a*, andthe maximum b* from the set of L*, a*, and b* values. Likewise, aminimum color value is selected by taking the minimum L*, the minimuma*, and the minimum b* from the set of L*, a*, and b* values. Themaximum color values and minimum color values are used to calculate Vaccording to Formula 2 above. In one example, the colors of more thantwo non-textual indicia colors occupy the volume. In another example,the colors of more than three non-textual indicia colors occupy thevolume.

ii. Color Space Total Difference

In one example of the present invention, two or more differentnon-textual indicia colors exhibit a color space total difference. Thecolor space total difference represents the distance between two pointswithin CIELab color space. The CIELab color space total difference(“ΔE”) between a first color (L*₁, a₁, b*₁) and a second color (L*₂,a*₂, b*₂), is calculated according to Formula 3 as follows:

ΔE=[(L* ₁ −L* ₂)²*(a* ₁ −a* ₂)²*(b* ₁ −b* ₂)²]^(1/2)  Formula 3

In one example, the color space total difference (“ΔE”) between a firstnon-textual indicia color and a second non-textual indicia color isgreater than about 30 and/or greater than about 60 and/or greater thanabout 80 and/or greater than about 100.

Test Methods

Unless otherwise indicated, all tests described herein including thosedescribed under the Definitions section and the following test methodsare conducted on samples, fibrous structure samples and/or paper towelproduct samples and/or handsheets that have been conditioned in aconditioned room at a temperature of 73° F.±4° F. (about 23° C.±2.2° C.)and a relative humidity of 50%±10% for 2 hours prior to the test.Further, all tests are conducted in such conditioned room. Testedsamples and felts should be subjected to 73° F.±4° F. (about 23° C.±2.2°C.) and a relative humidity of 50%±10% for 2 hours prior to testing.

Basis Weight Method:

Basis weight is measured by preparing one or more samples of a certainarea (m²) and weighing the sample(s) of a fibrous structure according tothe present invention and/or a sanitary paper towel product comprisingsuch fibrous structure on a top loading balance with a minimumresolution of 0.01 g. The balance is protected from air drafts and otherdisturbances using a draft shield. Weights are recorded when thereadings on the balance become constant. The average weight (g) iscalculated and the average area of the samples (m²). The basis weight(g/m²) is calculated by dividing the average weight (g) by the averagearea of the samples (m²).

Dry Tensile Strength Test Method:

One (1) inch by five (5) inch (2.5 cm×12.7 cm) strips of fibrousstructure and/or sanitary paper towel product are provided. The strip isplaced on an electronic tensile tester Model 1122 commercially availablefrom Instron Corp., Canton, Massachusetts in a conditioned room at atemperature of 73° F.±4° F. (about 28° C.±2.2° C.) and a relativehumidity of 50%±10%. The crosshead speed of the tensile tester is 2.0inches per minute (about 5.1 cm/minute) and the gauge length is 4.0inches (about 10.2 cm). The Dry Tensile Strength can be measured in anydirection by this method. The “Total Dry Tensile Strength” or “TDT” isthe special case determined by the arithmetic total of MD and CD tensilestrengths of the strips.

Wet Tensile Strength Test Method:

An electronic tensile tester (Thwing-Albert EJA Materials Tester,Thwing-Albert Instrument Co., 10960 Dutton Rd., Philadelphia, Pa.,19154) is used and operated at a crosshead speed of 4.0 inch (about10.16 cm) per minute and a gauge length of 1.0 inch (about 2.54 cm),using a strip of a fibrous structure and/or paper towel product of 1inch wide and a length greater than 3 inches long. The two ends of thestrip are placed in the upper jaws of the machine, and the center of thestrip is placed around a stainless steel peg (0.5 cm in diameter). Afterverifying that the strip is bent evenly around the steel peg, the stripis soaked in distilled water at about 20° C. for a soak time of 5seconds before initiating cross-head movement. The initial result of thetest is an array of data in the form load (grams force) versus crossheaddisplacement (centimeters from starting point).

The sample is tested in two orientations, referred to here as MD(machine direction, i.e., in the same direction as the continuouslywound reel and forming fabric) and CD (cross-machine direction, i.e.,90° from MD). The MD and CD wet tensile strengths are determined usingthe above equipment and the Total Wet Tensile is determined by takingthe sum of these two values.

Softness Test Method:

Ideally, prior to softness testing, the samples to be tested should beconditioned according to Tappi Method #T4020M-88. Here, samples arepreconditioned for 24 hours at a relative humidity level of 10 to 35%and within a temperature range of 22° C. to 40° C. After thispreconditioning step, samples should be conditioned for 24 hours at arelative humidity of 48% to 52% and within a temperature range of 22° C.to 24° C. Ideally, the softness panel testing should take place withinthe confines of a constant temperature and humidity room. If this is notfeasible, all samples, including the controls, should experienceidentical environmental exposure conditions.

Softness testing is performed as a paired comparison in a form similarto that described in “Manual on Sensory Testing Methods”, ASTM SpecialTechnical Publication 434, published by the American Society For Testingand Materials 1968 and is incorporated herein by reference. Softness isevaluated by subjective testing using what is referred to as a PairedDifference Test. The method employs a standard external to the testmaterial itself. For tactile perceived softness two samples arepresented such that the subject cannot see the samples, and the subjectis required to choose one of them on the basis of tactile softness. Theresult of the test is reported in what is referred to as Panel ScoreUnit (PSU). With respect to softness testing to obtain the softness datareported herein in PSU, a number of softness panel tests are performed.In each test ten practiced softness judges are asked to rate therelative softness of three sets of paired samples. The pairs of samplesare judged one pair at a time by each judge: one sample of each pairbeing designated X and the other Y. Briefly, each X sample is gradedagainst its paired Y sample as follows:

1. a grade of plus one is given if X is judged to may be a little softerthan Y, and a grade of minus one is given if Y is judged to may be alittle softer than X;

2. a grade of plus two is given if X is judged to surely be a littlesofter than Y, and a grade of minus two is given if Y is judged tosurely be a little softer than X;

3. a grade of plus three is given to X if it is judged to be a lotsofter than Y, and a grade of minus three is given if Y is judged to bea lot softer than X; and, lastly:

4. a grade of plus four is given to X if it is judged to be a whole lotsofter than Y, and a grade of minus 4 is given if Y is judged to be awhole lot softer than X.

The grades are averaged and the resultant value is in units of PSU. Theresulting data are considered the results of one panel test. If morethan one sample pair is evaluated then all sample pairs are rank orderedaccording to their grades by paired statistical analysis. Then, the rankis shifted up or down in value as required to give a zero PSU value towhich ever sample is chosen to be the zero-base standard. The othersamples then have plus or minus values as determined by their relativegrades with respect to the zero base standard. The number of panel testsperformed and averaged is such that about 0.2 PSU represents asignificant difference in subjectively perceived softness.

Color Test Method:

Color-containing surfaces are tested in a dry state and at an ambienthumidity of approximately 500%.+−0.2%. Reflectance color is measuredusing the Hunter Lab LabScan XE reflectance spectrophotometer obtainedfrom Hunter Associates Laboratory of Reston, Va. The spectrophotometeris set to the CIELab color scale and with a D50 illumination. TheObserver is set at 10° and the Mode is set at 45/0°. Area View is set to0.125″ and Port Size is set to 0.20″ for films; Area View is set to1.00″ and Port Size is set to 1.20″ other materials. Thespectrophotometer is calibrated prior to sample analysis utilizing theblack and white reference tiles supplied from the vendor with theinstrument. Calibration is done according to the manufacturer'sinstructions as set forth in LabScan XE User's Manual, Manual Version1.1, August 2001, A60-1010-862.

If cleaning is required of the reference tiles or samples, only tissuesthat do not contain embossing, lotion, or brighteners should be used(e.g., Puffs® tissue). Any sample point on the externally visiblesurface of the element containing the imparted color to be analyzedshould be selected. Sample points are selected so as to be close inperceived color. A single ply of the element is placed over thespectrophotometer's sample port. A single ply, as used within the testmethod, means that the externally visible surface of the element is notfolded. Thus, a single ply of an externally visible surface may includethe sampling of a laminate, which itself is comprised of more than onelamina. The sample point comprising the color to be analyzed must belarger than the sample port to ensure accurate measurements. A whitetile, as supplied by the manufacturer, is placed behind the externallyvisible surface. The L*, a*, and b* values are read and recorded. Theexternally visible surface is removed and repositioned so that a minimumof six readings are obtained for the externally visible surface. Ifpossible (e.g., the size of the imparted color on the element inquestion does not limit the ability to have six discretely different,non-overlapping sample points), each of the readings is to be performedat a substantially different region on the externally visible surface sothat no two sample points overlap. If the size of the imparted colorregion requires overlapping of sample points, only six samples should betaken with the sample points selected to minimize overlap between anytwo sample points. The readings are averaged to yield the reported L*,a*, and b* values for a specified color on an externally visible surfaceof an element.

In calculating the color space volume, V, maximum and minimum L*, a*,and b* values are determined for a particular set of elements to becolor matched. The maximum and minimum L*, a*, and b* values are used tocalculate V according to Formula 2 presented above.

Absorbency Test Method (Horizontal Full Sheet (HFS)):

The Horizontal Full Sheet (HFS) test method determines the amount ofdistilled water absorbed and retained by a sanitary paper towel productof the present invention. This method is performed by first weighing asample of the sanitary paper towel product to be tested (referred toherein as the “Dry Weight of the paper”), then thoroughly wetting thesanitary paper towel product, draining the wetted sanitary paper towelproduct in a horizontal position and then reweighing (referred to hereinas “Wet Weight of the paper”). The absorptive capacity of the sanitarypaper towel product is then computed as the amount of water retained inunits of grams of water absorbed by the sanitary paper towel product.When evaluating different sanitary paper towel product samples, the samesize of sanitary paper towel product is used for all samples tested.

The apparatus for determining the HFS capacity of sanitary paper towelproduct comprises the following: an electronic balance with asensitivity of at least ±0.01 grams and a minimum capacity of 1200grams. The balance should be positioned on a balance table and slab tominimize the vibration effects of floor/benchtop weighing. The balanceshould also have a special balance pan to be able to handle the size ofthe sanitary paper towel product tested (i.e.; a paper sample of about11 in. (27.9 cm) by 11 in. (27.9 cm)). The balance pan can be made outof a variety of materials. Plexiglass is a common material used.

A sample support rack and sample support cover is also required. Boththe rack and cover are comprised of a lightweight metal frame, strungwith 0.012 in. (0.305 cm) diameter monofilament so as to form a grid of0.5 inch squares (1.27 cm²). The size of the support rack and cover issuch that the sample size can be conveniently placed between the two.

The HFS test is performed in an environment maintained at 23±1° C. and50±2% relative humidity. A water reservoir or tub is filled withdistilled water at 23±1° C. to a depth of 3 inches (7.6 cm).

The sanitary paper towel product to be tested is carefully weighed onthe balance to the nearest 0.01 grams. The dry weight of the sample isreported to the nearest 0.01 grams. The empty sample support rack isplaced on the balance with the special balance pan described above. Thebalance is then zeroed (tared). The sample is carefully placed on thesample support rack. The support rack cover is placed on top of thesupport rack. The sample (now sandwiched between the rack and cover) issubmerged in the water reservoir. After the sample has been submergedfor 60 seconds, the sample support rack and cover are gently raised outof the reservoir.

The sample, support rack and cover are allowed to drain horizontally for120±5 seconds, taking care not to excessively shake or vibrate thesample. Next, the rack cover is carefully removed and the wet sample andthe support rack are weighed on the previously tared balance. The weightis recorded to the nearest 0.01 g. This is the wet weight of the sample.

The gram per sanitary paper towel product sample absorptive capacity ofthe sample is defined as (Wet Weight of the paper−Dry Weight of thepaper).

The dimensions and values disclosed herein are not to be understood asbeing strictly limited to the exact numerical values recited. Instead,unless otherwise specified, each such dimension is intended to mean boththe recited value and a functionally equivalent range surrounding thatvalue. For example, a dimension disclosed as “40 mm” is intended to mean“about 40 mm”.

All documents cited in the Detailed Description of the Invention are, inrelevant part, incorporated herein by reference; the citation of anydocument is not to be construed as an admission that it is prior artwith respect to the present invention. To the extent that any meaning ordefinition of a term in this written document conflicts with any meaningor definition of the term in a document incorporated by reference, themeaning or definition assigned to the term in this written documentshall govern.

While particular embodiments of the present invention have beenillustrated and described, it would be obvious to those skilled in theart that various other changes and modifications can be made withoutdeparting from the spirit and scope of the invention. It is thereforeintended to cover in the appended claims all such changes andmodifications that are within the scope of this invention.

1. An array of paper towel products comprising a first paper towelproduct housed within a first paper towel product package and a secondpaper towel product housed within a second paper towel product package,wherein the first and second paper towel products exhibit a differentvalue of softness; and wherein the relative value of the softness of thefirst paper towel product compared to the second paper towel product isintuitively communicated to a consumer of paper towel products bypsychologically matched non-textual indicia on the first and secondpackages and wherein the first and second packages comprise a commonbrand name.
 2. The array of paper towel products according to claim 1wherein the softness value of the first paper towel product is greaterthan about 0.3 psu than the softness of the second paper towel product.3. The array of paper towel products according to claim 1 whereinpsychologically different non-textual indicia are present on both thefirst and second paper towel product packages.
 4. The array of papertowel products according to claim 1 wherein the non-textual indicia areselected from the group consisting of: colors, patterns, character,character representations exhibiting active poses and mixtures thereof.5. The array of paper towel products according to claim 4 wherein thenon-textual indicia comprise colors.
 6. The array of paper towelproducts according to claim 1 wherein the first package comprises acolor described by an L*a*b* color of 64.8, 54.9, and −4.4 and a ColorSpace Volume (V) of less than about 6,500.
 7. The array of paper towelproducts according to claim 1 wherein the second package comprises acolor described by an L*a*b* color of 61.7, −38.3, and 34.2 and a ColorSpace Volume (V) of less than about 15,000.
 8. The array of paper towelproducts according to claim 1 wherein the array further comprises athird paper towel product housed within a third package comprising acolor described by an L*a*b* color of 80.5, 14.7, and 78.4 and a ColorSpace Volume (V) of less than about 21,000.
 9. The array of paper towelproducts according to claim 1 wherein the first package comprises acolor described by an L*a*b* color of 64.8, 54.9, and −4.4 and a ColorSpace Volume (V) of less than about 6,500 and the second packagecomprises a color described by an L*a*b* color of 61.7, −38.3, and 34.2and a Color Space Volume (V) of less than about 15,000.
 10. The array ofpaper towel products according to claim 1 wherein the first packagecomprises a first color and the second package comprises a second colorwherein the first color and second color differ from each other by aColor Space Total Difference (ΔE) of greater than about
 30. 11. Thearray of paper towel products according to claim 1 wherein the firstpaper towel product exhibits a softness value greater than the softnessvalue of the second paper towel product and the second paper towelproduct exhibits a greater common intensive property value of at leastone other common intensive property selected from the group consistingof total dry tensile strength, absorbency, thickness and mixturesthereof than the same common intensive property value of the first papertowel product.
 12. The array of paper towel products according to claim11 wherein the at least one other common intensive property is total drytensile strength.
 13. The array of paper towel products according toclaim 12 wherein a difference of at least 50 g/cm in total dry tensilestrength exists between the first and second paper towel products. 14.The array of paper towel products according to claim 11 wherein thearray further comprises a third paper towel product that exhibits avalue for the common intensive property that is different from at leastone of the values of the first and second paper towel products.
 15. Thearray of paper towel products according to claim 1 wherein the first andsecond paper towel product packages comprise a common color.
 16. Anarray of paper towel products comprising a first paper towel product anda second paper towel product, wherein the first and second paper towelproducts exhibit a different value for a common intensive property,wherein the first paper towel product is housed within a first packagecomprising a first color and the second paper towel product is housedwithin a second package comprising a second color; wherein the relativevalue of the common intensive property of the first paper towel productcompared to the second paper towel product is intuitively communicatedto a consumer of paper towel products by psychologically matched colorson the first and second packages, and wherein the first color and thesecond color differ from each other by a Color Space Total Difference(ΔE) of greater than about
 30. 17. An array of paper towel productscomprising: a. a first paper towel product housed within a firstpackage; and b. a second paper towel product housed within a secondpackage; wherein the first paper towel product exhibits a dominant firstcommon intensive property and the second paper towel product exhibits adominant second common intensive property different from the firstcommon intensive property; wherein the first package comprises a firstnon-textual indicia psychologically matched to the first commonintensive property and the second package comprises a second non-textualindicia different from the first non-textual indicia psychologicallymatched to the second common intensive property; wherein the firstcommon intensive property is softness.
 18. A marketing articleassociated with an array of paper towel products, the marketing articlecomprises a non-textual indicia that is psychologically matched to anintensive property of one of the paper towel products within the array.